Keynote - Economic Outlook: Skylar Olsen
Housing during and after a pandemic: the state of housing during this unprecedented crisis and answers big questions about what’s to come. From record job loss to historical government aid and the vulnerable state of the American renter, we’ll explore what’s next for the U.S. new construction housing market.
Learn how to understand where consumer interest levels are, what they are looking at, and how to tweak your creative and messaging to drive more traffic, leads, and sales all based on solid data at your fingertips.
See how the latest technology in web apps can dramatically improve digital performance. Explore what Digital Experience Platforms are capable of and understand how this functionality works hand in hand with your website.
It might seem like an oxymoron to combine automation with a personalized approach to marketing and sales. We have heard recently: Stop your automation; your buyers expect a personalized experience; chat bots and auto-generated texts and emails just don’t work; there’s nothing like the human touch. All phrases that we have heard during Covid and even before. There’s nothing like the personal approach of a real person, or a personalized email, but we are here to tell you that automation (done correctly) can provide exponential benefit to your buyers and allow you to create a BETTER personalized experience.
As technology improves and we build our tech stack, most consumers want technology to be used to INCREASE personalized support. Most people want more human interaction, not less.
How do you strike a balance?
After this session, you will be able to:
Long-sheltered from technology advances that have disrupted other industries, our time has come. Overnight, these revolutionary changes will permanently change the way we market and sell new homes. Are you prepared?
This isn’t a session about design or deliverability, it’s a session about creating a strategy. What to say, how to craft your messages, incorporating story-telling and creative elements into your email marketing to generate engagement and genuine interest in your homes. How to attract the interest of today’s home buyer by addressing the problem they are solving. It’s that simple!
After this session, you’ll be able to:
This presentation will review the performance data and tech stack of 5 builders across the US. Compare go to market strategy of a large, multi state builder as well as smaller, local builders. Review the technology and marketing tactics and budgets they use to get results.
New construction is a tale of two buyers: millennials (25-39), who are aging into the housing market, and baby boomers (55-75), who tend to be retired, repeat buyers. The pool of potential new construction buyers is staggering: 64% of all home shoppers have either set their sights exclusively on a newly built home or are open to buying one, but only 9% end up doing so. Zillow will unpack the ins and outs of these buyers sets and highlight what marketers need to know when attracting these buyers.
Say goodbye to link clicks and hello to conversions! Making sure that what you’re spending your marketing budget on is working is the most vital part of creating an effective digital marketing strategy. From social media to google cost per click, you’ll be able to understand how to set up your ads and how to correctly monitor their success!
Driven by technology advances, customer experience and now the pandemic, consumers are increasingly shopping online. This seismic shift will dramatically change the way new home shoppers buy online. Buyers want it. The technology is here. Are you ready?
Define and design a reporting system that provides everyone within your organization the information they need to make the right decisions.
With a sales and marketing focus, uncover ways to obtain the data you need and how to easily design reports using 3rd-party applications such as Google Data Studio for analyzing data. Understand what you can learn from your data and why it's important.
After this session, you will be able to:
As New Home Sales and Marketing shifts online, traditional Sales Funnels will become obsolete. New Funnels will be buyer-centric, omnichannel, bi-directional and personalized. It’s all about curating a great customer experience and journey.
homebuilderTECH’s version of speed dating. We will cover the “top three” categories that make the biggest impact in your digital marketing strategies. We will have three 15 minute blocks that cover: Setting up reporting to correctly assess and measure success, how to implement an overarching social media strategy that drives leads, and an efficient PPC/SEM strategy that drives out waste and increases lead quality.
See the latest strategies in advanced SEO and learn how to develop a roadmap for increased organic traffic. See how Google My Business, Link Building and Content Strategy can have a substantial impact on your lead conversion.